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# Gracenote: 85% of sports fans want better TV navigation
- URL: https://fabric-media.ghost.io/gracenote-85-of-sports-fans-want-better-tv-navigation/
- Published: 2026-09-01T20:40:42.000Z
- Updated: 2026-09-01T20:40:43.000Z
- Description: Gracenote’s 2026 global sports fan report finds 26 percent often can’t identify which channel or service carries a specific event. Eighty-five percent want their TV home screen to show upcoming games and where-to-watch information for favorite teams and leagues.
- Author: Fabric.Media Editorial
- Tags: Streaming

**Why it matters.** Platforms that centralize sports discovery on the home screen stand to capture the half of subscribers who say they'd add another service just to find the games they want.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.advanced-television.com/2026/09/01/study-85-of-sports-fans-want-better-tv-navigation/?ref=fabric-media.ghost.io)*.*