> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Gracenote brings show-level content data to The Trade Desk in first DSP deal
- URL: https://fabric-media.ghost.io/gracenote-brings-show-level-content-data-to-the-trade-desk-in-first-dsp-deal/
- Published: 2026-08-28T12:11:26.000Z
- Updated: 2026-08-28T12:11:27.000Z
- Description: Gracenote, Nielsen’s content intelligence unit, is integrating its content IDs, metadata and taxonomy directly into The Trade Desk, marking its first demand-side platform partnership.
- Author: Fabric.Media Editorial
- Tags: Ad-tech

**Why it matters.** Buyers on The Trade Desk gain program-level targeting and reporting across connected supply partners without having to route spend through Gracenote's direct SSP integrations.

*Signal from* [*nielsen.com*](https://nielsen.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.nielsen.com/news-center/2026/gracenotes-first-dsp-integration-brings-show-level-content-intelligence-to-the-trade-desk/?ref=fabric-media.ghost.io)*.*