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# Home screens emerge as a prime CTV ad slot
- URL: https://fabric-media.ghost.io/home-screens-emerge-as-a-prime-ctv-ad-slot/
- Published: 2026-08-15T13:31:05.000Z
- Updated: 2026-08-27T00:44:21.000Z
- Description: eMarketer flags streaming home screens as a high-visibility, underused ad touchpoint before viewers even pick content. For CTV sellers, it’s a new inventory pitch; for buyers, another format to evaluate on attention and measurement.
- Author: Fabric.Media Editorial
- Tags: Streaming, Marisa Jones

**Why it matters.** CTV sellers open a new inventory slot on home screens, giving buyers a pre-content touchpoint to bid on before viewers select a title.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*Marisa Jones*](https://fabric-media.ghost.io/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/home-screens-prime-ctv-ad-touchpoint?ref=fabric-media.ghost.io)*.*