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# Homepages still drive nearly 2x pageviews via recirculation, Chartbeat finds
- URL: https://fabric-media.ghost.io/homepages-still-drive-nearly-2x-pageviews-via-recirculation-chartbeat-finds/
- Published: 2026-08-25T23:22:48.000Z
- Updated: 2026-08-25T23:22:48.000Z
- Description: Chartbeat data shows homepage recirculation rate rose from 48% to 49% between 2024 and 2026. Sports homepages hit 61%, financial pages nearly double the news average, showing the homepage remains a top traffic driver.
- Author: Fabric.Media Editorial
- Tags: Measurement, John Cassillo

**Why it matters.** Publishers now have data to justify continued investment in homepage curation rather than ceding traffic strategy entirely to social and search referrals.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric-media.ghost.io) *·* [*John Cassillo*](https://fabric-media.ghost.io/tag/by-john-cassillo/) *·* [*read the original*](https://www.themeasure.net/the-homepage-a-recirculation-machine-chartbeat-pageviews-traffic-site/?ref=fabric-media.ghost.io)*.*