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# IAB issues guide on AI’s growing role in programmatic video buying
- URL: https://fabric-media.ghost.io/iab-issues-guide-on-ais-growing-role-in-programmatic-video-buying/
- Published: 2026-08-25T23:22:54.000Z
- Updated: 2026-09-01T21:35:50.000Z
- Description: IAB’s new guide maps how AI now touches planning, bidding, pricing, and optimization across programmatic video. It breaks down effects for advertisers, publishers, and DSPs/SSPs, and flags transparency as the industry’s next big question.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI

**Why it matters.** Buyers and sellers will need to press DSPs and SSPs for disclosure on how AI-driven decisions value and price video inventory.

*Signal from* [*iab.com*](https://iab.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.iab.com/guidelines/ai-powered-video-outcomes-august-2026/?ref=fabric-media.ghost.io)*.*