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# Indian media now doubles US YouTube views per Tubular Labs data
- URL: https://fabric-media.ghost.io/indian-media-now-doubles-us-youtube-views-per-tubular-labs-data/
- Published: 2026-08-15T00:56:17.000Z
- Updated: 2026-08-27T13:32:03.000Z
- Description: Indian media & entertainment creators now pull 2.1x the YouTube views of their US counterparts, per Tubular Labs, while uploading 32% more videos running 20 minutes or longer.
- Author: Fabric.Media Editorial
- Tags: Creators, John Cassillo

*Signal from* [*TVREV*](https://tvrev.com/?ref=fabric-media.ghost.io) *·* [*John Cassillo*](https://fabric-media.ghost.io/tag/by-john-cassillo/) *·* [*read the original*](https://www.tvrev.com/news/tube-trends-what-us-media-can-learn-from-india-on-youtube?ref=fabric-media.ghost.io)*.*