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# iSpot data: Disney World ads win on variety, lose on price with non-parents
- URL: https://fabric-media.ghost.io/ispot-data-disney-world-ads-win-on-variety-lose-on-price-with-non-parents/
- Published: 2026-08-15T00:56:21.000Z
- Updated: 2026-08-27T00:47:44.000Z
- Description: iSpot’s SAGE tool finds Disney World’s top-scoring 2026 spots lean into “variety of experiences” and travel desire, driving Likeability above 800. But pricing concerns tank scores among non-parents far more than parents, exposing a segmentation gap in the creative.
- Author: Fabric.Media Editorial
- Tags: Measurement, Eleanor Semeraro

**Why it matters.** Disney’s ad planners now have theme-level scoring showing pricing messaging must be segmented by parental status, since non-parents’ Likeability craters to 335 versus 454 for parents on the same spots.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric-media.ghost.io) *·* [*Eleanor Semeraro*](https://fabric-media.ghost.io/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/sage-says-disney-worlds-most-effective-ads-balance-emotion-and-experience/?ref=fabric-media.ghost.io)*.*