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Jameis Winston builds athlete media brand with Playmaker

Winston and Playmaker launch two shows, an off-season travel series and an in-season studio program, already backed by Tommy John and Morgan & Morgan. It shows athlete-led content studios can land sponsors before a single episode airs at scale.

Why it matters. Athlete-led production companies can now pitch sponsors on unlaunched shows as a standard practice, using Winston’s pre-air deals with Tommy John and Morgan & Morgan as proof of concept.

Signal from sportsbusinessjournal.com · read the original.

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