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# JCPenney spoofs off-price retail with ‘Retail Rejuvenation Retreat’ campaign
- URL: https://fabric-media.ghost.io/jcpenney-spoofs-off-price-retail-with-retail-rejuvenation-retreat-campaign/
- Published: 2026-08-19T15:00:20.000Z
- Updated: 2026-08-27T00:47:37.000Z
- Description: JCPenney is running a wellness-themed campaign that parodies off-price retailers, framed as a “Retail Rejuvenation Retreat.” Marisa Thalberg, marketing chief at parent Catalyst Brands, positions it as a way to break shoppers of bad off-price habits.
- Author: Fabric.Media Editorial
- Tags: Agencies, Chris Kelly

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=fabric-media.ghost.io) *·* [*Chris Kelly*](https://fabric-media.ghost.io/tag/by-chris-kelly/) *·* [*read the original*](https://www.marketingdive.com/news/jcpenney-parodies-off-price-retailers-with-wellness-themed-campaign/827878/?ref=fabric-media.ghost.io)*.*