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# Jomboy Media’s path from Yankees podcast to 60-person creator company
- URL: https://fabric-media.ghost.io/jomboy-medias-path-from-yankees-podcast-to-60-person-creator-company/
- Published: 2026-08-27T16:46:13.000Z
- Updated: 2026-08-27T16:51:46.000Z
- Description: Jomboy Media grew from a 2017 Yankees podcast into a 60-person sports media company: more than 20 channels, 14 full-time creators, an in-house ad operation and an original sports IP franchise, Warehouse Games.
- Author: Fabric.Media Editorial
- Tags: Creators, Simon Owens

**Why it matters.** Creator-led companies that once relied on platform payouts and ad sales are now shifting toward owned IP and merchandise to control their own margins.

*Signal from* [*Simon Owens's Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://fabric-media.ghost.io/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/how-a-yankees-podcast-grew-into-a)*.*