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Jomboy Media’s path from Yankees podcast to 60-person creator company

Jomboy Media grew from a 2017 Yankees podcast into a 60-person sports media company: more than 20 channels, 14 full-time creators, an in-house ad operation and an original sports IP franchise, Warehouse Games.

Why it matters. Creator-led companies that once relied on platform payouts and ad sales are now shifting toward owned IP and merchandise to control their own margins.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

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