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# Kalshi becomes No. 3 sports betting TV advertiser, ahead of Polymarket
- URL: https://fabric-media.ghost.io/kalshi-becomes-no-3-sports-betting-tv-advertiser-ahead-of-polymarket/
- Published: 2026-09-01T12:59:11.000Z
- Updated: 2026-09-01T12:59:11.000Z
- Description: iSpot data shows Kalshi spent an estimated $41.4 million on national linear TV ads this year, 15.3% of sports betting category spend and good for third place.
- Author: Fabric.Media Editorial
- Tags: Measurement, John Cassillo

**Why it matters.** Legal challenges to prediction markets aside, TV networks now count Kalshi among their established sports betting advertisers rather than a fringe experiment.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric-media.ghost.io) *·* [*John Cassillo*](https://fabric-media.ghost.io/tag/by-john-cassillo/) *·* [*read the original*](https://www.themeasure.net/like-it-or-not-kalshi-has-become-major-part-of-sports-betting-market/?ref=fabric-media.ghost.io)*.*