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# L2 and PharosGraph link voter salience data to programmatic ad targeting
- URL: https://fabric-media.ghost.io/l2-and-pharosgraph-link-voter-salience-data-to-programmatic-ad-targeting/
- Published: 2026-08-30T13:17:39.000Z
- Updated: 2026-08-30T13:17:40.000Z
- Description: Voter-file platform L2 has integrated PharosGraph’s narrative intelligence platform, which ranks how salient issues and candidates are to individual voters over time. The integration works through L2’s data-mapping tools inside DSPs like Yahoo, LiveRamp and The Trade Desk.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Joe Mandese

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=fabric-media.ghost.io) *·* [*Joe Mandese*](https://fabric-media.ghost.io/tag/by-joe-mandese/) *·* [*read the original*](https://www.mediapost.com/publications/article/417455/its-the-salience-stupid.html?edition=143649&ref=fabric-media.ghost.io)*.*