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# LLMs’ hunger for video could turn creators and planners into data suppliers
- URL: https://fabric-media.ghost.io/llms-hunger-for-video-could-turn-creators-and-planners-into-data-suppliers/
- Published: 2026-08-12T20:15:44.000Z
- Updated: 2026-08-27T00:47:56.000Z
- Description: AI models need vast troves of video to train on, and creators plus media planners may end up licensing content and expertise to feed them. That opens a new, murky revenue stream — and a new dependency on AI platforms.
- Author: Fabric.Media Editorial
- Tags: Creators, AI, Mike Shields

*Signal from* [*Next in Media*](https://mikeshields.substack.com/) *·* [*Mike Shields*](https://fabric-media.ghost.io/tag/by-mike-shields/) *·* [*read the original*](https://mikeshields.substack.com/p/creators-may-have-a-second-job-and)*.*