> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Magnite exec: AI ad generation aims to bring millions of new advertisers to CTV
- URL: https://fabric-media.ghost.io/magnite-exec-ai-ad-generation-aims-to-bring-millions-of-new-advertisers-to-ctv/
- Published: 2026-08-11T02:01:14.000Z
- Updated: 2026-08-27T00:44:41.000Z
- Description: Magnite’s Jonathan Moffie, whose Streamer.AI was acquired last year, says AI-generated TV ads let anyone create a commercial from just a business name. The pitch: lower the barrier so SMBs flood into streaming TV advertising at scale.
- Author: Fabric.Media Editorial
- Tags: Streaming, AI, Rio Damata

**Why it matters.** Small businesses without ad-production budgets gain entry into streaming TV inventory that previously required agency-made creative to buy into.

*Signal from* [*TVREV*](https://www.tvrev.com/?ref=fabric-media.ghost.io) *·* [*Rio Damata*](https://fabric-media.ghost.io/tag/by-rio-damata/) *·* [*read the original*](https://www.tvrev.com/news/magnites-jonathan-moffie-on-how-ai-is-bringing-millions-of-new-advertisers-to-tv?ref=fabric-media.ghost.io)*.*