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# Magnite study: live streaming’s ad value extends into pre- and post-show coverage
- URL: https://fabric-media.ghost.io/magnite-study-live-streamings-ad-value-extends-into-pre-and-post-show-coverage/
- Published: 2026-08-21T15:58:54.000Z
- Updated: 2026-08-27T00:47:32.000Z
- Description: Magnite-commissioned survey of 800+ US streamers finds 59% say ads across live and “shoulder” content raise purchase intent, and nearly all CTV live viewers co-watch with others. 79% accept equal or more ads per hour than on-demand.
- Author: Fabric.Media Editorial
- Tags: Streaming

**Why it matters.** Sellers can use the data to pitch premium pricing for inventory around live events, not just during them.

*Signal from* [*markets.businessinsider.com*](https://markets.businessinsider.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://markets.businessinsider.com/news/stocks/magnite-research-reveals-live-streaming-brings-audiences-together-and-keeps-them-engaged-beyond-the-main-event-1036478419?ref=fabric-media.ghost.io)*.*