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# Mandese: Nielsen kept publishing flawed Gauge data through the upfront
- URL: https://fabric-media.ghost.io/mandese-nielsen-kept-publishing-flawed-gauge-data-through-the-upfront/
- Published: 2026-08-30T13:17:26.000Z
- Updated: 2026-08-30T13:17:26.000Z
- Description: Nielsen has continued publishing “The Gauge,” knowing its methodology overstates streaming’s share versus linear TV, and plans to recalibrate only once the fall TV season begins.
- Author: Fabric.Media Editorial
- Tags: Measurement, Joe Mandese

**Why it matters.** Buyers who negotiated upfront deals using Gauge share data were working from a currency Nielsen itself knew would be rebooted after the money changed hands.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=fabric-media.ghost.io) *·* [*Joe Mandese*](https://fabric-media.ghost.io/tag/by-joe-mandese/) *·* [*read the original*](https://www.mediapost.com/publications/article/417301/why-nielsen-keeps-publishing-the-gouge.html?edition=143621&ref=fabric-media.ghost.io)*.*