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Media giants strike direct deals with creators instead of chasing their audiences

Disney and Fox are signing deals with creator Dhar Mann to produce content, following his NFL “Chief Kindness Officer” role. Tubular data shows Mann’s July YouTube watch-time outranked many networks, despite minimal audience overlap with Disney’s kids channels.

Why it matters. Creators with proven distribution can now negotiate studio deals on their own terms rather than being acquired into a network’s format.

Signal from TVREV · John Cassillo · read the original.

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