Micro dramas near $14 billion as TikTok moves to eat the category it feeds
Consumers may spend up to $14 billion this year on one-minute vertical dramas, CandyJar’s Ali Albazaz tells Business Insider. TikTok already supplies most of these apps’ audiences, and now runs its own free and paid micro drama apps.
Why it matters. Independent micro drama studios like CandyJar risk losing their audience to TikTok and Meta if the platforms that supply their users decide to keep viewers in-house.
Signal from businessinsider.com · Peter Kafka · read the original.
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