> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Microdramas now beat Netflix, Prime Video on daily time spent
- URL: https://fabric-media.ghost.io/microdramas-now-beat-netflix-prime-video-on-daily-time-spent/
- Published: 2026-08-23T21:10:52.000Z
- Updated: 2026-08-27T13:31:59.000Z
- Description: ReelShort users average 35.7 minutes daily in-app, ahead of Prime Video, Netflix and Disney+, per Omdia/Sensor Tower data. Global microdrama revenue hit $11B in 2025, projected to reach $14B in 2026, with the US driving half of ex-China revenue.
- Author: Fabric.Media Editorial
- Tags: Streaming

**Why it matters.** Advertisers now have a mobile-native format commanding more daily attention than major streamers, giving buyers a new high-engagement inventory pool to chase outside traditional streaming budgets.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.emarketer.com/content/faq-on-microdramas--mobile-video-format-outpacing-netflix-daily-engagement?ref=fabric-media.ghost.io)*.*