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# Microsoft rolls out agentic commerce playbook and AI Max search expansion
- URL: https://fabric-media.ghost.io/microsoft-rolls-out-agentic-commerce-playbook-and-ai-max-search-expansion/
- Published: 2026-08-23T21:13:01.000Z
- Updated: 2026-08-27T00:44:01.000Z
- Description: Microsoft Advertising released an “Agentic Playbook” for brands to prep product feeds and checkout for AI agents, plus a 90-day rollout plan. It also began rolling out AI Max, expanding search-term matching across Copilot Search and Bing.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Laurie Sullivan

**Why it matters.** Brands that fail to structure product feeds for agent discovery risk being invisible when AI agents make the purchase decision.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=fabric-media.ghost.io) *·* [*Laurie Sullivan*](https://fabric-media.ghost.io/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/417384/ai-buys-it-microsoft-advertising-agentic-playbook.html?ref=fabric-media.ghost.io)*.*