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# Netflix, Stella Artois turn ‘The Gentlemen’ into a branded pub takeover
- URL: https://fabric-media.ghost.io/netflix-stella-artois-turn-the-gentlemen-into-a-branded-pub-takeover/
- Published: 2026-08-27T16:45:48.000Z
- Updated: 2026-08-27T16:51:52.000Z
- Description: Netflix and AB InBev are turning a London pub into a live “The Gentlemen” set for three days — the first execution of the multi-year Stella Artois deal signed last September.
- Author: Fabric.Media Editorial
- Tags: Streaming, Brian Steinberg

**Why it matters.** Advertisers now have another template for buying deep show integration from Netflix instead of standard 30-second spots.

*Signal from* [*variety.com*](https://variety.com/?ref=fabric-media.ghost.io) *·* [*Brian Steinberg*](https://fabric-media.ghost.io/tag/by-brian-steinberg/) *·* [*read the original*](https://variety.com/2026/tv/news/netflix-stella-artois-the-gentlemen-marketing-partnership-1236843299/?ref=fabric-media.ghost.io)*.*