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# News programming led pharma drug TV ad spend in H1
- URL: https://fabric-media.ghost.io/news-programming-led-pharma-drug-tv-ad-spend-in-h1/
- Published: 2026-09-02T23:49:37.000Z
- Updated: 2026-09-02T23:49:37.000Z
- Description: Prescription drug marketers directed the largest share of their TV ad dollars to news programming in the first half of the year, according to EMARKETER.
- Author: Fabric.Media Editorial
- Tags: Measurement, Beth Snyder Bulik

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*Beth Snyder Bulik*](https://fabric-media.ghost.io/tag/by-beth-snyder-bulik/) *·* [*read the original*](https://www.emarketer.com/content/pharma-favored-tv-news-prescription-drug-ads-h1?ref=fabric-media.ghost.io)*.*