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# Nexxen standardizes programmatic home screen ads across TV OEMs
- URL: https://fabric-media.ghost.io/nexxen-standardizes-programmatic-home-screen-ads-across-tv-oems/
- Published: 2026-08-21T15:58:43.000Z
- Updated: 2026-08-22T23:39:57.000Z
- Description: Nexxen launched tools letting advertisers upload creative once and deploy across multiple TV OEMs like V, TCL and TiVo, cutting OEM onboarding time by up to 50%. Home screen inventory is now attracting performance marketers beyond entertainment brands.
- Author: Fabric.Media Editorial
- Tags: Streaming, Victoria McNally

**Why it matters.** Faster, standardized onboarding across OEMs opens home screen inventory to a broader set of buyers who previously found the fragmented one-off integrations too costly to scale.

*Based on reporting by* [*adexchanger.com*](https://www.adexchanger.com/ctv-roundup/how-programmatic-home-screen-ads-are-becoming-more-standardized-and-more-accessible/?ref=fabric-media.ghost.io) *—* [*Victoria McNally*](https://fabric-media.ghost.io/tag/by-victoria-mcnally/) *·* [*markets.businessinsider.com*](https://markets.businessinsider.com/news/stocks/nexxen-introduces-standardization-of-smart-tv-home-screen-advertising-1036478641?ref=fabric-media.ghost.io)*.*