> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# NFL says Nielsen’s new co-viewing measure was rushed and “muddled”
- URL: https://fabric-media.ghost.io/nfl-says-nielsens-new-co-viewing-measure-was-rushed-and-muddled/
- Published: 2026-08-22T17:56:58.000Z
- Updated: 2026-08-31T14:30:34.000Z
- Description: Nielsen rolled out a wearable-device co-viewing methodology this week, but the NFL calls it overly rushed and only a partial fix covering a third of the affected audience. The league is publicly pushing for further changes, including out-of-home viewing adjustments.
- Author: Fabric.Media Editorial
- Tags: Measurement, Anthony Crupi, Drew Lerner

**Why it matters.** Nielsen’s dependence on the NFL’s business gives the league room to keep forcing methodology changes that inflate its audience numbers.

*Based on reporting by* [*sportico.com*](https://www.sportico.com/business/media/2026/nfl-nielsen-tv-streaming-ratings-measurement-response-1234942539/?ref=fabric-media.ghost.io) *—* [*Anthony Crupi*](https://fabric-media.ghost.io/tag/by-anthony-crupi/) *·* [*awfulannouncing.com*](https://awfulannouncing.com/nfl/unhappy-nielsen-co-viewing-changes.html?ref=fabric-media.ghost.io) *—* [*Drew Lerner*](https://fabric-media.ghost.io/tag/by-drew-lerner/) *·* [*sportsbusinessjournal.com*](https://www.sportsbusinessjournal.com/Articles/2026/08/20/sports-media-pod-the-nfl-says-nielsen-has-been-undercounting-its-audience/?ref=fabric-media.ghost.io)*.*