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# Nielsen bars networks from blending its data with third-party metrics
- URL: https://fabric-media.ghost.io/nielsen-bars-networks-from-blending-its-data-with-third-party-metrics/
- Published: 2026-09-01T12:59:03.000Z
- Updated: 2026-09-01T12:59:04.000Z
- Description: Nielsen told networks that “mixing internal or third-party data with Nielsen metrics to make comparative statements in the press is not permissible.”
- Author: Fabric.Media Editorial
- Tags: Measurement, Adobe Analytics. NBC

**Why it matters.** NBC loses its rationale for blending Adobe Analytics streaming data with Nielsen ratings now that Nielsen has shown it can measure streaming, as it did for the Super Bowl.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=fabric-media.ghost.io) *·* [*Adobe Analytics. NBC*](https://fabric-media.ghost.io/tag/by-adobe-analytics-nbc/) *·* [*read the original*](https://www.mediapost.com/publications/article/417554/nielsen-tells-networks-not-to-mix-third-party-data.html?edition=143688&ref=fabric-media.ghost.io)*.*