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# Nielsen brings streaming ad measurement to Brazil via Digital Ad Intel
- URL: https://fabric-media.ghost.io/nielsen-brings-streaming-ad-measurement-to-brazil-via-digital-ad-intel/
- Published: 2026-08-13T23:32:38.000Z
- Updated: 2026-08-22T22:03:19.000Z
- Description: Nielsen launches streaming ad monitoring in Brazil, pairing a 300,000-member panel with 24/7 CTV data capture. Internet ad spend now rivals TV there, and Nielsen is first to measure streaming ads directly in the market.
- Author: Fabric.Media Editorial
- Tags: Measurement

**Why it matters.** Brazilian streaming buyers and sellers now have a direct, Nielsen-verified currency for CTV ad exposure where none existed before, making streaming spend accountable to a third-party number for the first time.

*Signal from* [*nielsen.com*](https://nielsen.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.nielsen.com/news-center/2026/nielsen-introduces-groundbreaking-streaming-ad-measurement-in-brazil/?ref=fabric-media.ghost.io)*.*