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# Nielsen shifts Local TV to a one-minute credit threshold
- URL: https://fabric-media.ghost.io/nielsen-shifts-local-tv-to-a-one-minute-credit-threshold/
- Published: 2026-09-01T20:40:24.000Z
- Updated: 2026-09-01T20:40:25.000Z
- Description: Nielsen activated four Local TV methodology changes on August 31, ahead of the 2026/2027 broadcast season. The headline shift replaces the five-minute qualifier with a one-minute one, previously leaving up to 24% of tuning events unreported.
- Author: Fabric.Media Editorial
- Tags: Measurement

**Why it matters.** Local TV ratings will likely rise once previously uncredited short-duration tuning starts counting toward currency, giving sellers a new baseline to negotiate against.

*Signal from* [*nielsen.com*](https://nielsen.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.nielsen.com/news-center/2026/nielsen-announces-new-local-methodology-enhancements/?ref=fabric-media.ghost.io)*.*