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# Nielsen’s new NFL Fandom Index crowns Buffalo top fan market
- URL: https://fabric-media.ghost.io/nielsens-new-nfl-fandom-index-crowns-buffalo-top-fan-market/
- Published: 2026-08-19T14:59:59.000Z
- Updated: 2026-08-27T13:32:01.000Z
- Description: Nielsen launched an NFL Fandom Index scoring engagement across TV, attendance, merch, radio and social media in all 30 markets.
- Author: Fabric.Media Editorial
- Tags: Measurement

**Why it matters.** The index gives the NFL and its media partners a new, market-size-independent currency for pitching sponsors and local ad buys beyond raw household counts.

*Signal from* [*sportsbusinessjournal.com*](https://sportsbusinessjournal.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.sportsbusinessjournal.com/Articles/2026/08/18/buffalo-tops-nielsens-new-nfl-fandom-index/?ref=fabric-media.ghost.io)*.*