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# Nielsen’s new streaming data shows only 30% of U.S. homes are streaming-only
- URL: https://fabric-media.ghost.io/nielsens-new-streaming-data-shows-only-30-of-u-s-homes-are-streaming-only/
- Published: 2026-08-24T22:42:25.000Z
- Updated: 2026-09-01T21:35:46.000Z
- Description: Nielsen’s DASH-enhanced measurement reveals just 30% of U.S. households are “streaming TV only,” a finding described as a reset on the conventional streaming-dominance narrative. The data lands as Nielsen also faces criticism over unexplained methodology changes.
- Author: Fabric.Media Editorial
- Tags: Measurement

**Why it matters.** Buyers relying on streaming-only household counts to justify shifting upfront dollars now have a data point that complicates that case.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.mediapost.com/publications/mediapost-weekend/edition/2026/08/23/?ref=fabric-media.ghost.io)*.*