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# Old Navy overhauls marketing after summer sales slump, CEO exit
- URL: https://fabric-media.ghost.io/old-navy-overhauls-marketing-after-summer-sales-slump-ceo-exit/
- Published: 2026-08-30T13:17:30.000Z
- Updated: 2026-08-30T13:17:30.000Z
- Description: Old Navy comparable sales fell 4% to $2.1 billion as summer campaigns missed traffic targets, Gap Inc. said. The retailer is replacing Old Navy’s CEO and pivoting to denim, citing early gains from a Cardi B campaign.
- Author: Fabric.Media Editorial
- Tags: Agencies, Peter Adams

**Why it matters.** Dickson's leadership change ties marketing performance directly to executive accountability, pressuring Old Navy's new campaigns to prove out fast heading into fall.

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=fabric-media.ghost.io) *·* [*Peter Adams*](https://fabric-media.ghost.io/tag/by-peter-adams/) *·* [*read the original*](https://www.marketingdive.com/news/old-navy-is-rewiring-its-marketing-strategy-after-summer-traffic-bust/829053/?ref=fabric-media.ghost.io)*.*