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# Omnicom’s media chief: govern AI before scaling it
- URL: https://fabric-media.ghost.io/omnicoms-media-chief-govern-ai-before-scaling-it/
- Published: 2026-08-25T23:22:46.000Z
- Updated: 2026-08-27T00:47:11.000Z
- Description: Omnicom Media Group’s Ben Hovaness argues AI adoption should start with data governance and human oversight, not speed. He says agencies will win by orchestrating AI across ecosystems and by agreeing on consistent outcome measurement, not by owning the technology.
- Author: Fabric.Media Editorial
- Tags: Agencies, AI

*Signal from* [*TVREV*](https://tvrev.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.tvrev.com/news/why-ai-needs-governance-before-it-needs-scale-ben-hovaness-omnicom?ref=fabric-media.ghost.io)*.*