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# OOH revenue hits record $56B but its share of ad spend keeps shrinking
- URL: https://fabric-media.ghost.io/ooh-revenue-hits-record-56b-but-its-share-of-ad-spend-keeps-shrinking/
- Published: 2026-08-19T15:00:14.000Z
- Updated: 2026-08-27T13:32:01.000Z
- Description: Global OOH ad revenue will reach $56 billion in 2026, up 56% from 2019, but its share of total media spending remains at 5.1%, below its 2019 peak of 5.8%, per the World Out of Home Organization.
- Author: Fabric.Media Editorial
- Tags: Measurement

**Why it matters.** OOH sellers must now justify renewals with brand-lift data rather than revenue growth, since faster-growing digital channels keep eroding OOH’s overall share of budgets.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.emarketer.com/content/ooh-winning-dollars-losing-ground?ref=fabric-media.ghost.io)*.*