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# Op-ed: Africa’s TV measurement gap is costing broadcasters real ad revenue
- URL: https://fabric-media.ghost.io/op-ed-africas-tv-measurement-gap-is-costing-broadcasters-real-ad-revenue/
- Published: 2026-08-11T02:01:20.000Z
- Updated: 2026-08-27T20:08:47.000Z
- Description: A BMA opinion piece argues Africa’s thin measurement panels leave most viewers uncounted, undervaluing airtime and starving carriage talks of data. It calls for shared standards and a pan-African joint-industry measurement body, aided by AI and return-path data.
- Author: Fabric.Media Editorial
- Tags: Measurement

*Signal from* [*news.broadcastmediaafrica.com*](https://news.broadcastmediaafrica.com/?ref=fabric-media.ghost.io) *·* [*user*](https://fabric-media.ghost.io/tag/by-user/) *·* [*read the original*](https://news.broadcastmediaafrica.com/2026/08/10/bma-view-you-cannot-sell-what-you-cannot-count-closing-the-audience-measurement-gap/?ref=fabric-media.ghost.io)*.*