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# OpenAI expands ChatGPT ads to 31 European markets as revenue climbs 25%
- URL: https://fabric-media.ghost.io/openai-expands-chatgpt-ads-to-31-european-markets-as-revenue-climbs-25/
- Published: 2026-08-21T22:32:55.000Z
- Updated: 2026-08-27T00:44:07.000Z
- Description: OpenAI is bringing its ads pilot to 31 European markets, including Germany, France and Spain, while ad revenue has grown over 25% since early August. The company’s ad business is nearing a $1 billion run rate.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Krystal Scanlon

**Why it matters.** Advertisers gain reach into a billion-plus weekly ChatGPT users across new European markets, expanding where AI ad budgets can now flow.

*Based on reporting by* [*emarketer.com*](https://www.emarketer.com/content/openai-says-ad-revenues-have-grown-25--weeks-expands-31-new-markets?ref=fabric-media.ghost.io) *·* [*digiday.com*](https://digiday.com/marketing/openais-ads-business-hits-europe-at-the-six-month-mark/?ref=fabric-media.ghost.io) *—* [*Krystal Scanlon*](https://fabric-media.ghost.io/tag/by-krystal-scanlon/) *·* [*marketingbrew.com*](https://www.marketingbrew.com/stories/openai-chatgpt-ads-31-new-international-markets-expansion?ref=fabric-media.ghost.io) *·* [*adweek.com*](https://www.adweek.com/media/openai-is-taking-its-ad-business-to-31-new-european-markets/?ref=fabric-media.ghost.io)*.*