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# OpenAI’s ChatGPT ad business hits $1 billion run rate
- URL: https://fabric-media.ghost.io/openais-chatgpt-ad-business-hits-1-billion-run-rate/
- Published: 2026-09-01T20:39:46.000Z
- Updated: 2026-09-01T20:39:46.000Z
- Description: OpenAI said its ChatGPT Ads business has reached a $1 billion annualized revenue run rate, and expanded Ads Manager to India, Europe, the Middle East and North Africa.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI

**Why it matters.** OpenAI's pace falls short of the $2.5 billion advertising target analysts had pegged for 2026, raising pressure on the company to accelerate ad growth ahead of a planned IPO.

*Signal from* [*reuters.com*](https://reuters.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.reuters.com/business/media-telecom/openais-ad-business-hits-1-billion-annualized-revenue-run-rate-2026-08-31/?ref=fabric-media.ghost.io)*.*