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# Peacock’s ad yield per subscriber jumps 43% to $4.98 in Q2
- URL: https://fabric-media.ghost.io/peacocks-ad-yield-per-subscriber-jumps-43-to-4-98-in-q2/
- Published: 2026-08-11T02:01:18.000Z
- Updated: 2026-08-27T00:48:00.000Z
- Description: Peacock’s monthly ad revenue per subscriber rose to $4.98, driving its first-ever profitable quarter. But growth leaned heavily on World Cup, NBA and Love Island scheduling that won’t repeat next quarter.
- Author: Fabric.Media Editorial
- Tags: Streaming, Earnings, Luis Rijo

**Why it matters.** Comcast investors must discount Peacock’s Q2 ad-revenue jump since the World Cup, NBA and Love Island scheduling that drove it will not recur next quarter.

*Signal from* [*ppc.land*](https://ppc.land/?ref=fabric-media.ghost.io) *·* [*Luis Rijo*](https://fabric-media.ghost.io/tag/by-luis-rijo/) *·* [*read the original*](https://ppc.land/peacock-ad-revenue-per-subscriber-rises-43-to-4-98-a-month/?ref=fabric-media.ghost.io)*.*