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# Perion joins Walmart Connect Partner Network
- URL: https://fabric-media.ghost.io/perion-joins-walmart-connect-partner-network/
- Published: 2026-08-11T02:01:08.000Z
- Updated: 2026-08-27T00:48:04.000Z
- Description: Perion has joined the Walmart Connect Partner Network, pairing its AI-driven creative optimization with Walmart’s first-party shopper data and closed-loop sales measurement.
- Author: Fabric.Media Editorial
- Tags: Retail-media

**Why it matters.** Brands working with Perion now gain access to Walmart Connect’s first-party shopper data and closed-loop sales measurement that was previously unavailable to them through Perion’s platform.

*Signal from* [*perion.com*](https://perion.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://perion.com/blog/perion-joins-the-walmart-connect-partner-network/?ref=fabric-media.ghost.io)*.*