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# PGA Tour regular season viewership up, but methodology muddies the gain
- URL: https://fabric-media.ghost.io/pga-tour-regular-season-viewership-up-but-methodology-muddies-the-gain/
- Published: 2026-08-25T14:40:53.000Z
- Updated: 2026-08-27T13:31:56.000Z
- Description: PGA Tour weekend telecasts on NBC/CBS averaged 2.5 million viewers in 2026. That’s up 19% year-over-year under Nielsen’s new Big Data + Panel method versus old panel-only figures, but only 2% when compared on an apples-to-apples Big Data basis.
- Author: Fabric.Media Editorial
- Tags: Measurement

**Why it matters.** Buyers and networks touting year-over-year ratings gains now must specify which Nielsen methodology underlies the number, since panel-vs-Big Data comparisons inflate growth nearly tenfold.

*Signal from* [*sportsbusinessjournal.com*](https://sportsbusinessjournal.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.sportsbusinessjournal.com/Articles/2026/08/24/pga-tours-regular-season-up-for-nbc-cbs-golf-channel/?ref=fabric-media.ghost.io)*.*