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# PGA Tour regular-season viewership up on NBC, CBS, Golf Channel in 2026
- URL: https://fabric-media.ghost.io/pga-tour-regular-season-viewership-up-on-nbc-cbs-golf-channel-in-2026/
- Published: 2026-08-25T14:40:41.000Z
- Updated: 2026-08-27T00:47:17.000Z
- Description: PGA Tour weekend telecasts averaged 2.5 million viewers in 2026, up 2% year-over-year on a Big Data vs. Big Data basis. Golf Channel hit its best average since 2023, and digital visits rose 4% through the Wyndham Championship.
- Author: Fabric.Media Editorial
- Tags: Measurement

**Why it matters.** Nielsen’s Big Data + Panel methodology inflates year-over-year comparisons, so buyers evaluating tour rights must separate real audience growth from measurement-driven gains.

*Signal from* [*sportsbusinessjournal.com*](https://sportsbusinessjournal.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.sportsbusinessjournal.com/sb-blogs/newsletter-media/2026/08/24/?ref=fabric-media.ghost.io)*.*