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# Pinterest taps Zillow data to target home shoppers via Media Network Connect
- URL: https://fabric-media.ghost.io/pinterest-taps-zillow-data-to-target-home-shoppers-via-media-network-connect/
- Published: 2026-08-15T00:56:20.000Z
- Updated: 2026-08-27T00:47:44.000Z
- Description: Pinterest and Zillow struck a deal letting Zillow Elevate advertisers target Pinners using 34 Zillow consumer segments, from fixer-upper shoppers to renters. It’s another sign Pinterest is leaning on third-party data partnerships to sharpen ad targeting and grow revenue.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, Andrew Hutchinson

**Why it matters.** Zillow Elevate advertisers gain entry to Pinterest’s audience through 34 real-estate-specific consumer segments, a targeting layer previously unavailable to them on the platform.

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=fabric-media.ghost.io) *·* [*Andrew Hutchinson*](https://fabric-media.ghost.io/tag/by-andrew-hutchinson/) *·* [*read the original*](https://www.marketingdive.com/news/sociable-pinterest-partners-with-zillow-for-ad-targeting/827812/?ref=fabric-media.ghost.io)*.*