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# Premier League opener will show if World Cup soccer buzz sticks on US TV
- URL: https://fabric-media.ghost.io/premier-league-opener-will-show-if-world-cup-soccer-buzz-sticks-on-us-tv/
- Published: 2026-08-23T21:13:22.000Z
- Updated: 2026-09-01T21:35:45.000Z
- Description: NBC’s EPL season opener featuring Erling Haaland is a live test of whether World Cup fandom converts to weekly ratings. Last year’s EPL average was 535,000 viewers per match; the England-Norway World Cup match drew 27.1 million.
- Author: Fabric.Media Editorial
- Tags: Streaming, Anthony Crupi

**Why it matters.** If Haaland-driven tune-in holds, NBC gains a stronger ratings case for EPL ad rates and future league-rights negotiations.

*Signal from* [*sportico.com*](https://sportico.com/?ref=fabric-media.ghost.io) *·* [*Anthony Crupi*](https://fabric-media.ghost.io/tag/by-anthony-crupi/) *·* [*read the original*](https://www.sportico.com/business/media/2026/premier-league-ratings-america-soccer-fandom-halaand-1234942596/?ref=fabric-media.ghost.io)*.*