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# Publicis, Travis Kelce launch Tekta to unify fragmented NIL marketing
- URL: https://fabric-media.ghost.io/publicis-travis-kelce-launch-tekta-to-unify-fragmented-nil-marketing/
- Published: 2026-08-25T23:22:50.000Z
- Updated: 2026-08-25T23:22:50.000Z
- Description: Publicis Sports, Travis Kelce and Lionsgate-owned 3 Arts Sports formed Tekta, a consulting venture giving advertisers access to Division I athletes across 68 Power Four schools with a unified measurement framework. Select Publicis Sports clients get early access.
- Author: Fabric.Media Editorial
- Tags: Agencies, Peter Adams

**Why it matters.** Advertisers get a single measurement standard for judging NIL athlete deals instead of piecing together comparisons across a fragmented, school-by-school market.

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=fabric-media.ghost.io) *·* [*Peter Adams*](https://fabric-media.ghost.io/tag/by-peter-adams/) *·* [*read the original*](https://www.marketingdive.com/news/publicis-tackles-fragmented-nil-market-with-travis-kelce-3-arts-sports/828498/?ref=fabric-media.ghost.io)*.*