> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Reddit’s ChatGPT citation share crashed 86% in four days, then recovered
- URL: https://fabric-media.ghost.io/reddits-chatgpt-citation-share-crashed-86-in-four-days/
- Published: 2026-08-27T16:45:40.000Z
- Updated: 2026-08-31T13:54:43.000Z
- Description: PromptWatch data shows Reddit’s share of ChatGPT citations fell from 3.83% — the highest of any platform — to under 1% in four days, echoing a September 2025 collapse. The share has since recovered; OpenAI hasn’t explained either move.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Jennifer Faull

**Why it matters.** Brands who built GEO strategies on Reddit citation counts now have no stable baseline to measure their own AI visibility against.

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=fabric-media.ghost.io) *·* [*Jennifer Faull*](https://fabric-media.ghost.io/tag/by-jennifer-faull/) *·* [*read the original*](https://www.thedrum.com/news/did-the-brand-rush-to-reddit-kill-the-platform-s-chatgpt-citations?ref=fabric-media.ghost.io)*.*