> ## Content Index
> Fetch the complete content index at: https://fabric-media.ghost.io/llms.txt
> Use this file to discover other available public pages before exploring further.

# Retail media ad impressions fell to 107.4 billion in Q2 2026
- URL: https://fabric-media.ghost.io/retail-media-ad-impressions-fell-to-107-4-billion-in-q2-2026/
- Published: 2026-08-28T12:11:24.000Z
- Updated: 2026-08-28T12:11:25.000Z
- Description: Retail media ad impressions dropped to 107.4 billion in Q2 2026, according to EMARKETER data. The decline marks a pullback in inventory volume even as retail media remains one of the fastest-growing ad categories overall.
- Author: Fabric.Media Editorial
- Tags: Retail-media, Use Case

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*Use Case*](https://fabric-media.ghost.io/tag/by-use-case/) *·* [*read the original*](https://www.emarketer.com/chart/c/371820/retail-media-ad-impressions-fell-1074-billion-q2-2026-371820?ref=fabric-media.ghost.io)*.*