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# Retail media and CTV underpin Europe’s digital ad growth
- URL: https://fabric-media.ghost.io/retail-media-and-ctv-underpin-europes-digital-ad-growth/
- Published: 2026-08-13T23:32:12.000Z
- Updated: 2026-08-27T00:47:55.000Z
- Description: EMARKETER’s 2026 forecast covers digital ad spending across 31 European countries, with Western Europe still leading regional growth. Retail media and CTV are the named drivers, signaling where budgets are shifting as linear and search-only strategies lose share.
- Author: Fabric.Media Editorial
- Tags: Ad-tech

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.emarketer.com/content/europe-digital-ad-spending-2026?ref=fabric-media.ghost.io)*.*