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# Retailers’ AI shopping assistants are already lifting order values and conversion
- URL: https://fabric-media.ghost.io/retailers-ai-shopping-assistants-are-already-lifting-order-values-and-conversion/
- Published: 2026-08-11T02:01:11.000Z
- Updated: 2026-08-27T00:48:03.000Z
- Description: Walmart’s Sparky drives 35% higher average orders, and Amazon’s Alexa for Shopping now converts 44% of sessions, up from 34% a year ago. Retail media operators now have early proof AI assistants outperform traditional search, not just replace it.
- Author: Fabric.Media Editorial
- Tags: Retail-media, AI, Lauren Johnson

**Why it matters.** Retail media operators can now cite AI-assistant-driven order value and conversion lift as a performance metric distinct from traditional search, giving advertisers a new benchmark to demand from retailers.

*Signal from* [*adweek.com*](https://www.adweek.com/?ref=fabric-media.ghost.io) *·* [*Lauren Johnson*](https://fabric-media.ghost.io/tag/by-lauren-johnson/) *·* [*read the original*](https://www.adweek.com/commerce/how-ai-assistants-are-driving-sales-for-6-big-retailers/?ref=fabric-media.ghost.io)*.*