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# RPA exec: AI’s real payoff is freeing up time for partnerships, not replacing them
- URL: https://fabric-media.ghost.io/rpa-exec-ais-real-payoff-is-freeing-up-time-for-partnerships-not-replacing-them/
- Published: 2026-08-11T02:01:19.000Z
- Updated: 2026-08-27T15:21:05.000Z
- Description: RPA’s Lisa Herdman argues AI’s value is cutting the data-wrangling grunt work, not the relationships — leaving agencies more room for strategic client and partner collaboration.
- Author: Fabric.Media Editorial
- Tags: Agencies, AI

**Why it matters.** Agencies must justify client budgets increasingly on measured business outcomes rather than proxy metrics, as RPA shifts reporting toward real impact data.

*Signal from* [*TVREV*](https://www.tvrev.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.tvrev.com/news/future-advertising-built-partnerships-lisa-herdman-rpa?ref=fabric-media.ghost.io)*.*