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# SAGE data: FanDuel’s NFL ads split hard by viewer age
- URL: https://fabric-media.ghost.io/sage-data-fanduels-nfl-ads-split-hard-by-viewer-age/
- Published: 2026-09-01T20:40:37.000Z
- Updated: 2026-09-01T20:40:37.000Z
- Description: iSpot’s SAGE analyzed FanDuel’s 2025-26 NFL creative and found the top five ads scored well above the brand’s all-time Likeability average of 516, but reception diverged sharply by age group.
- Author: Fabric.Media Editorial
- Tags: Measurement, Eleanor Semeraro

**Why it matters.** Advertisers like FanDuel must now weigh age-specific creative deployment, since 50+ viewers showed 8-17% gambling-category rejection versus 3-7% among 21-35 viewers.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=fabric-media.ghost.io) *·* [*Eleanor Semeraro*](https://fabric-media.ghost.io/tag/by-eleanor-semeraro/) *·* [*read the original*](https://www.themeasure.net/sage-says-what-fanduel-can-learn-from-its-2025-nfl-related-ads/?ref=fabric-media.ghost.io)*.*