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# Samsung Ads case study: CTV matches social/search on gaming ROAS
- URL: https://fabric-media.ghost.io/samsung-ads-case-study-ctv-matches-social-search-on-gaming-roas/
- Published: 2026-08-20T20:49:38.000Z
- Updated: 2026-08-22T22:02:31.000Z
- Description: Samsung Ads and Playtika ran a three-month performance campaign for Bingo Blitz, citing nearly 4x higher ROAS and 60% lower cost per install. Samsung frames CTV as a lower-funnel channel that meets the same bar as social and search.
- Author: Fabric.Media Editorial
- Tags: Ad-tech

**Why it matters.** Streaming platforms gain an argument to pull performance-marketing budgets away from social and search, especially as mobile app install growth slows industry-wide.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=fabric-media.ghost.io) *·* [*read the original*](https://www.advanced-television.com/2026/08/20/samsung-ads-drives-bingo-blitz-roas/?ref=fabric-media.ghost.io)*.*